Strolling La Strada della Vita
Advertisers are paid to tout the features and benefits of someone else’s products. Most folks would concede that their claims are at least occasionally truthful, but even so, their promises are greeted with skepticism. The lack of trust in marketers stems in part from critics’ and customers’ reviews revealing wide and troubling gaps between what the buyer expected—based on ‘pop-up’ ads, TV commercials and public relations—and the consumer’s personal experience. The sales wizards’ more specious claims range in apparent truthfulness from somewhat dubious to clearly…